(1) Introduction

In the context of urgent environmental challenges and carbon neutrality goals, the development of the new energy industry has become a key driving force to promote high-quality economic development, but also an important support for sustainable and healthy development. The development of the new energy industry is bound to lead the future energy revolution and inject long-term development momentum into the sustainable and high-quality economic development.

On the journey of exploring future energy solutions, Vastech Technology, as a new energy enterprise providing low-cost, high-power and environmentally friendly disruptive solutions for high-power energy storage scenarios, has shown its courage and vision as a leader in the new energy storage industry. This research report deeply analyzes the pro-environment behaviors of Vastech Technology under the new energy strategy and the impact of these behaviors on sustainable development, revealing the key role played by enterprises in the pursuit of coordinated development between economic growth and environmental protection.

Through in-depth discussion of the practice of Vastech Technology in the aspects of pro-environment behavior and sustainable development, this report aims to reveal the influence factors of pro-environment behavior and sustainable development are of great significance to the construction of enterprise value concept and value chain. These efforts are not only in line with the current global "dual carbon goal", but also play an important role in promoting enterprise innovation and enhancing brand value, and further consolidate the corporate vision of Vastech Technology to become the world's leading supplier of new energy storage solutions. The aim of the report is to provide insights to the industry as well as individuals and institutions interested in environmental sustainability to explore the possibilities of future energy solutions.

(2) Vastech Technology's pro-environmental behavior under the new energy strategy

Vastech's new energy strategy is closely focused on the core goal of achieving a clean and sustainable energy future, focusing on the development of low-cost, high-power, safe and reliable high-power energy storage equipment in the post-lithium battery era. Designed to meet the needs of a diverse range of applications, from the home to the commercial to the industrial sector, to provide efficient energy solutions. By continuously increasing its investment in new energy technology research and development, Vastech Technology ensures its technological leadership in the rapidly changing energy market. In addition, the company's strategy includes the flexibility to adapt to changes and demands in the global energy market, as well as long-term planning to address industry challenges in order to continuously optimize its products and services. The company's technological innovations and marketing strategies are designed to drive the entire industry towards sustainability and have a positive impact on the global energy transition and the achievement of sustainable development goals. The implementation of Vastech's strategy not only reflects its commitment to environmental protection and social responsibility, but also emphasizes the promotion of new technology research and development and market application through partnerships and alliances.

Vastech's pro-environmental Behavior program includes a series of comprehensive activities aimed at enhancing environmental awareness and promoting sustainable development. These include regular ESG seminars to enhance employee and community understanding of environmental, social and governance issues; Environmental themed public welfare classes, focusing on cultivating environmental awareness in schools and community groups; New energy technology exhibition, showcasing the company's innovative technologies and products to attract public interest in clean energy; Environmental volunteer activities such as cleaning campaigns and tree planting to enhance team spirit and community involvement; Green Innovation Challenge to encourage employees to come up with environmentally friendly solutions to promote innovation and technological development; As well as sustainable development projects in collaboration with external institutions, the company's environmental and social responsibility impact is enhanced. Together, these activities form a comprehensive strategy of Vastech Technology's commitment to environmental protection and sustainable development.

The pro-environmental behavior under the new energy strategy of Vastech Technology not only has a significant impact on the company's own growth and innovation, but also plays an important role in the global new energy field. The company's core values of "mechanics, pragmatism, absolute frankness, and embracing the future" profoundly influence every decision and innovation direction. As Vastech continues to advance its new energy strategy, it will continue to play a key role in promoting the transformation of the global energy structure and environmental protection.

(3) Factors affecting pro-environmental behavior and sustainable development
In its new energy strategy, Vastech Technology attaches great importance to Pro-environmental Behavior (PEB). Scholars have no obvious disagreement or debate on its definition. The definition proposed earlier and widely cited is "the behavior of minimizing the negative impact of one's own behavior on the environment". Emphasizing the autonomy of actors and reducing harm to the world. Such environmental actions can work individually or collectively, directly or indirectly, to reduce harm to and improve the environment. In the field of new energy, this behavior is mainly reflected through energy conservation, environmental protection and green pollution reduction, which is closely linked to the core operating philosophy of Vastech Technology.

Pro-environmental behavior is influenced by a variety of factors, including internal factors such as an individual's environmental awareness and values, as well as external factors such as social norms, interactions with others, and economic level. At the enterprise level, these diverse influencing factors determine the effect of companies such as Vastech Technology in promoting pro-environmental behavior, and then have a direct impact on the realization of corporate sustainable development goals.
Individual level factors mainly include age, gender, educational background, economic status and other demographic indicators, and individual behavioral ability and environmental concerns play an important mediating role. Individuals with more education will exhibit and participate in more pro-environmental behaviors. Knowledge helps people to reduce energy consumption and even change their purchasing patterns. Energy-saving knowledge especially affects people's views on whether energy-saving actions bring convenience to life, and high level of environmental knowledge can also increase subjects' willingness to adopt solar energy products and engage in environmental protection behaviors. Vastech Technology recognizes this, so Vastech Technology actively responds to the "Scene-doubling project", and cooperates with relevant companies to set up projects, vigorously promote the knowledge dissemination of new power systems, and promote the realization of the "double carbon goal", so as to improve the public's cognition and acceptance of new power systems

The motivation of internal psychological factors has an important influence on the participation of individuals in pro-environment behavior. Values that have a positive impact on pro-environmental behaviour are self-transcendence/openness to change and universalism/biosphere, and values that have a negative impact include self-enhancement/conservation. Vastech Technology pays special attention to the driving role of internal psychological factors on pro-environmental behavior, and actively advocates values such as solving human power anxiety, aiming to encourage the public to hold a more open and positive attitude towards energy use. In addition, waste reduction, regular conservation of water and household energy, and ecological shopping and eating affect pro-environmental self-identification and further influence the pro-environmental behavior of individuals. Some scholars have pointed out that Gen Z's attitudes towards the energy transition are influenced by their environmental awareness and concerns, shaping their ideas to support the transition and indirectly stimulating pro-environmental behaviors. Based on this, Vastech Technology regularly participates in esg lectures and public welfare classes, and popularizing green environmental protection concepts with employees, and the company strives to enhance individuals' pro-environment self-identity.

In terms of external influencing factors, the form of information presentation (for example, setting the use of grey electricity such as coal as the default) greatly influences people's choice of energy and plays an important role in shaping pro-environmental behavior. Through the investigation of hotels, it is found that the efficiency of new energy utilization and the green characteristics of hotels have a positive impact on the environmental protection value and attitude of individuals entering hotels. Copenhagen has shaped the environmental behavior of city dwellers through urban environmental policies that reduce water use, increase renewable energy use, reduce consumption, and use alternatives to automobiles. In response, Vastech Technology's energy storage products cover industrial, commercial and residential fields, providing customized energy solutions to help promote the popularity of pro-environmental behavior. In addition, the company's marketing strategy and product design take into account how to promote environmental behavior through social and policy factors, reflecting Vastech's positive attitude and innovative thinking in promoting sustainable development.
(4) Summary and prospect

When considering the diverse influencing factors of pro-environmental behaviors, scholars generally believe that increasing the consumption of renewable energy is the key to promoting the change of environmental protection behaviors, which not only has a positive impact on the environment, but also enhances the self-efficacy of individuals on environmental protection and the promotion of green concepts. Therefore, increasing the dissemination of policy information about new energy, encouraging the public to participate in environmental issues, and using more environmentally friendly new energy can promote more pro-environmental behaviors to a certain extent.

As an innovative enterprise in the field of new energy storage, Vastech Technology plays a key role in promoting the public's pro-environmental behavior by enhancing the public's environmental awareness and cognition of new energy technologies. The high-power, high-safety energy storage systems developed by the company effectively reduce dependence on traditional fossil fuels, thus promoting an environmentally friendly lifestyle. In addition, Vastech Technology's technological innovation and market strategy not only promote the formulation of environmental protection policies, but also promote the development of environmental protection social norms, and then establish a sense of identity for environmental protection actions in the public, and effectively promote the formation of pro-environment and the popularization of environmental protection lifestyle.